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Forget the hype, sustainable home building celebrates the earth every day.
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Ontario-based builder runs its offices and jobsites on wind- and hydro-generated electricity.
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Use caution when promoting green products or homes.
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A new study of green consumers contradicts several long-held stereotypes about them: The environment is not their top concern, their kids are not influencing them to be green, and while many know what they should do to save the planet, they often don’t do it. “Not all green consumers are the same...
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A Michigan builder takes curious consumers behind the drywall for a different kind of model tour.
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NAHB Green Building Conference coverage: Cost-effective tips for spreading the word out about green homes and remodeling projects.
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Web-based consumer search tool lists green builders, architects, and suppliers, by region.
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In an effort to raise awareness and encourage clients to live green, Jackson Design/Build includes a green-themed gift bag as part of each project's completion procedure.
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As consumer interest in sustainable building grows, so does the number of national and local green certification, training, and accreditation programs. Here's a guide to what's on offer.
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Asking potential clients about their views on green helps remodelers target sales presentations.
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Green communities are providing builders and developers with attractive economies of scale and marketing advantages.
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Hot market, smart marketing turn green into gold for conference speaker Don Ferrier.
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E-mail newsletter positions green remodeler as industry expert.
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Survey with insights into how green issues affect consumers' attitudes and behaviors in home improvement
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Cut through the Mother Nature marketing and spell out the savings.
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PR expert tells Greenbuild audience that personal satisfaction, not saving the environment, is a key to consumers’ hearts.
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Promoting your projects’ green features begins with understanding customers’ needs.
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A roundup of green building news, including San Diego's new recycling mandate and USGBC's strategic plan.
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Only three percent of potential home buyers say they would give up proximity to public transportation.
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As recently as a year ago, Epcon Communities was not specifying hardwood flooring in its home market of Columbus, Ohio. The builder of slab-on-grade, ranch condominiums in the $180,000 to $250,000 price range installed carpet and vinyl surfaces in its homes, says Craig Thomas, vice president of...