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Use caution when promoting green products or homes.
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A new study of green consumers contradicts several long-held stereotypes about them: The environment is not their top concern, their kids are not influencing them to be green, and while many know what they should do to save the planet, they often don’t do it. “Not all green consumers are the same, they’re not all motivated by the same messages, and they’re not all inclined to buy only green products,” says Suzanne Shelton, whose Knoxville, Tenn., firm, Shelton Group, conducted the study.
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A Michigan builder takes curious consumers behind the drywall for a different kind of model tour.
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NAHB Green Building Conference coverage: Cost-effective tips for spreading the word out about green homes and remodeling projects.
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Web-based consumer search tool lists green builders, architects, and suppliers, by region.
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In an effort to raise awareness and encourage clients to live green, Jackson Design/Build includes a green-themed gift bag as part of each project's completion procedure.
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Asking potential clients about their views on green helps remodelers target sales presentations.
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Hot market, smart marketing turn green into gold for conference speaker Don Ferrier.
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E-mail newsletter positions green remodeler as industry expert.
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Survey with insights into how green issues affect consumers' attitudes and behaviors in home improvement
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Cut through the Mother Nature marketing and spell out the savings.
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PR expert tells Greenbuild audience that personal satisfaction, not saving the environment, is a key to consumers’ hearts.
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Promoting your projects’ green features begins with understanding customers’ needs.
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A roundup of green building news, including San Diego's new recycling mandate and USGBC's strategic plan.