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For a fee, this Florida-based green building franchise offers to help remodelers go green with a strong brand and business coaching.
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Appraisers knowledge about the value of green building features has failed to keep the progress of green builders.
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New research reflects a steady increase in the public’s understanding of the value of green building features.
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In midst of recession, Ideal Homes closed 350 homes last year.
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Officials of Pulte, American Standard, and USA Today tell Greenbuild attendees that consumers desire energy-efficient, water-saving, and healthy-home options--but they’d better look good too.
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When it comes to branding its high-performance homes, the builder now relies on social media, SEO, and blogging just as much as (and sometimes more than) traditional yard signs and print ads.
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While only 5% of the 5,300 products examined by TerraChoice were free of some form of greenwashing, the results showed improvement over last year and an increase in green product selection overall, particularly in construction.
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New this year, Master Speaker sessions gather leading industry experts to tackle three of the residential green building community’s most pressing issues—existing-home retrofits, green marketing, and green appraisals.
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Proposed changes to the Guides, which help marketers avoid making misleading environmental claims, are designed to strengthen existing guidelines, address new gray areas, and make the overall tool easier to use.
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Forget the hype, sustainable home building celebrates the earth every day.
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Ontario-based builder runs its offices and jobsites on wind- and hydro-generated electricity.
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Use caution when promoting green products or homes.
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A new study of green consumers contradicts several long-held stereotypes about them: The environment is not their top concern, their kids are not influencing them to be green, and while many know what they should do to save the planet, they often don’t do it. “Not all green consumers are the same...
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A Michigan builder takes curious consumers behind the drywall for a different kind of model tour.
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NAHB Green Building Conference coverage: Cost-effective tips for spreading the word out about green homes and remodeling projects.
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Web-based consumer search tool lists green builders, architects, and suppliers, by region.
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In an effort to raise awareness and encourage clients to live green, Jackson Design/Build includes a green-themed gift bag as part of each project's completion procedure.
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As consumer interest in sustainable building grows, so does the number of national and local green certification, training, and accreditation programs. Here's a guide to what's on offer.
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Asking potential clients about their views on green helps remodelers target sales presentations.
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Green communities are providing builders and developers with attractive economies of scale and marketing advantages.